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RETAIL TRANSFORMER CATEGORY (A)

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PATRICIA COTTI

Patricia é Especialista em Inteligência de Mercado e Modelos de Negócios de Varejo/Consumo, com mais de 20 anos de experiência, frente a temas como Comportamento do Consumidor, Tendências & Inovações e Mercado físico-digital.

Atualmente é Diretora do IBEVAR (Instituto Brasileiro de Executivos de Varejo), Embaixadora do Movimento Mulheres no Ecommerce e  Professora da FIA, USP EACH, ESPM, ESECOM.

 

Profissional com anos de experiência em transformação digital junto ao varejo, realizando projetos junto a grandes marcas do varejo brasileiro.

Main Features


Strategic Vision: recognized for its ability to identify opportunities for innovation and promote digital transformation in the retail sector.


Inspirational Leadership: leads with passion and dedication, inspiring teams and communities to adopt innovative and efficient practices.


Retail Development: Patricia has a strong commitment to developing strategies that increase the competitiveness and efficiency of retail companies.


Knowledge Connector: Your ability to integrate academic theories with business practices is a differential that strengthens the innovation ecosystem.

Main Achievements

IBEVAR: As Executive Director of IBEVAR, Patricia has promoted innovation and digital transformation in Brazilian retail, helping companies adapt to new consumer trends.


Head of Business Modeling at Driven.Cx: At Driven.Cx, Patricia leads projects that use the digital economy to transform business models, improving the consumer experience and operational efficiency.


Education and Training: professor of MBA and postgraduate courses at FIA and USP, where she shares her knowledge and experience with new talents in the retail and consumer sector.


Academic Publications: With a doctorate and master's degree from FEA/USP, Patricia has contributed significantly to the advancement of knowledge in consumer behavior and the consumer market, with several academic publications.


Women in E-commerce: As an ambassador, Patricia promotes female inclusion and empowerment in the e-commerce sector, encouraging the participation of women in leadership positions.


Patricia Cotti is an exemplary candidate for the Digital Transformation Awards, as her work at IBEVAR and Driven.Cx has been crucial to digital transformation and the development of innovative strategies in retail. Her strategic vision, inspiring leadership and commitment to the development of retail make her a true agent of change, generating a positive impact on society.

RETAIL Transformer Features:

💡Systemic Vision and Multitasking: Retail leaders need to understand the big picture of business, logistics, strategies, and trends. In addition, they must be able to coordinate multiple areas and initiatives simultaneously.

💡Behavioral Skills: Communicating clearly, negotiating, demonstrating an entrepreneurial spirit and motivating teams are crucial skills.

💡Retail Expertise: In-depth knowledge of segments, categories, company specificities and, most importantly, the customer profile is essential.

💡Adaptation to Digital Culture: The professional must guide the new generation of digital native employees, who are already familiar with the internet and technologies.

💡Resistance to Change: Facing resistance to cultural transformation in companies is a constant challenge.

Let's value those who are promoting innovation in companies and transforming their future! 🌟👏

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